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Welcome to our teachings page, a place where we encourage you to read our posts for valuable tips, ideas on growing your business and industry expertise.
Marketing

Increase Your Value By Raising Your Brand Equity

Your brand is an important factor in the way the world recognises your company and the goods or services you offer. Your brand equity is the value of your brand, as perceived by customers over other products within your marketplace.

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Business

How to choose an effective name for your business

The name you chose to give your business is one of the first and most important decisions you will make when you first start out. Choose the wrong name and you could be stuck with it. The right name however, will grow with you and be easily recognisable and the corner stone of your brand.

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