Today the entire world practically lives online. From blogs to social media and of course e-commerce sites there is an incredible wealth of information to be found online at any given moment. All of this information collectively is known as ‘content’ and indeed it is this content that keeps people perpetually coming back, day in and day out, to their favourite blogs, their most-loved websites and even their favourite e-commerce sites like Amazon and eBay. Content includes the words that you read, the pictures and photographs that you see and also the videos that you watch. The fact is, without content the Internet would be basically empty.
There’s a caveat to all this content however in that it needs to be updated, changed and even sometimes completely replaced in order to continually keep people coming back. Think of it like this; imagine if your favourite weekly magazine ran the same stories and had the same photographs every week. As much as you may love it, after one or two weeks (maybe 3 at most) of reading the same material and seeing the same pictures you’d probably be searching for a new favourite magazine. The same thing can be said for your favourite blog or website.
And that’s the big problem. Many website owners and blog writers are comfortable with posting new content very infrequently, sometimes going days, weeks or even months between new postings, new pictures or new videos. Frankly, no matter how scintillating a blog author’s writing or how gorgeous their photography, if they’re not posting new information or creating new videos on a regular basis they’re going to find that fewer and fewer people are returning to their site on any sort of regular basis (if at all).
Many of these website owners and blog authors are sometimes quite surprised that they don’t have a bigger fan base or generate higher revenues. The simple fact is however that whether it’s your Twitter feed, Facebook fan page, classic car blog or wedding photography website, if there’s nothing new to be seen, heard, enjoyed or shared there’s really no reason for anyone who’s already visited your site to come back. Why would pay if the only content that’s on your site hasn’t been updated in ages?
If you haven’t figured it out by now what we’re trying to say is that, unless you’re happy with only having a handful of visitors a day to your blog, fan-site or even your e-commerce page, what you’re going to need to do is start posting new content on a much more regular and frequent basis. As a matter of fact, some of the most popular websites have a specific day of the week that they post new content and those are coincidentally the same days that they see a huge spike in visitors.
For example, Michael Crawford’s Review of the Week (www.mwctoys.com) is the # 1 website for action figure reviews on the Internet today. Guess what? Michael posts new content three times a week like clockwork and, if you’re a huge action figure fanatic (guilty as charged) you can be sure that, if you visit his site on Tuesdays, Thursdays and Saturdays, you’re going to find new content there, including new reviews, news and photos, from the world of action figures.
The whole point of this blog is just to say that, if you’ve already taken the time and effort to start a Facebook fan page, create a blog about the art of fly fishing or set-up an e-commerce website to sell your landscape photography, do yourself and your devoted fans a favour and give them some new content on a (very) regular basis. We can promise you this; if you do, before long you’ll have a much bigger and much more devoted fan base coming to visit you online.