John Wanamaker, famed for being the pioneer of marketing once stated “Half the money I spend on advertising is wasted; the trouble is I don’t know which half’, and the same could be said for many millions of companies today.
The big difference between us and Mr Wanamaker however is that we now have access to some of the most comprehensive marketing data and trend analysis ever known. This data can quickly and easy be assimilated from a wide variety of sources, both from inside and outside your very own brand HQ.
Knowing what makes your customers buy your product, when they are likely to buy it and why they prefer your product over your competitors, puts you in a far better position than our good friend Me Wanamaker ever was.
Marketing strategies devised from these insights is known as “Data Driven Marketing” and here are just a few of the reasons why it can make a big difference to your business.
Target, Aim, Fire
Data driven marketing allows you to target the right customers every time, saving you wasting your breath on those that aren’t interested and that won’t engage with you. Using the awesome power of social media and keywords, you can optimise your marketing campaign to only reach the appropriate people, every time.
Know your audience
Data driven marketing enables you to create personalised marketing campaigns. The key to successful marketing is being able to remain relevant. Data driven marketing allows you to reach the right audience, with the right message at exactly the right time.
Enhance customer experience
This type of marketing also lets you look closely at buying trends within you target market. This in turn allows you to research customer feedback, reviews and their experience overall. If you can identify your weaknesses, you can adapt both your service and your marketing campaigns to suit.
Data-driven marketing offers some of the most innovative concepts in digital advertising today. By using customer information to reach out to them, you can optimise your campaigns to see huge growth in the reach of your products or services.
Creative social media posts, direct messages, advertising placements and many other forms of data driven marketing mean you can quickly and easily reach the people that are already poised to purchase from you. Simple!
